Quimbee Email Series

To increase email CTR for Quimbee, the marketing team developed a series email campaign. I wanted to design email headers that grew anticipation while not being repetitive and feeling like spam. I created a progress bar for each email header, showing the progress of the series and the remaining emails. Not only did this clarify the email campaign for users, it also increased the CTR by nearly 50% as compared to previous standalone sends. 

Previously, Quimbee's email designs were minimal, typically featuring plain text on a white background. For the second tip series, I decided to elevate the brand by incorporating bold color blocks and subtle background elements. This design shift created a more eye-catching look and deviated from the Quimbee norm, resulting in a more cohesive and dynamic marketing experience.