One year after the launch of Max, the streaming service expanded into LATAM markets. I was tasked with concepting, producing, and art directing a 360 campaign that spanned display ads, OOH, CTV, and organic placements. The campaign involved balancing over 20 key art titles, color correction, and maintaining a global mindset while designing for Spanish-speaking users. This experience showcased my ability to work under pressure, push creative boundaries, and navigate a complex mix of corporate strategy requirements. I expanded the Max brand with a new title quilt that used color and glow to highlight specific content, and incorporated the spotlight highlight that I created for the Furiosa campaign.
