LastPass Paid Campaigns

The LastPass paid media library required a significant creative refresh to improve performance and align with evolving brand standards. Partnering closely with the Performance Marketing team, we identified key product differentiators and mapped messaging to the core pain points of both B2C and B2B audiences.

I led concept development and executed multiple campaigns across display and paid social, designing and producing 70+ assets across formats while ensuring alignment with campaign strategy and the broader visual identity. By balancing clear, benefit-driven messaging with strong visual hierarchy and brand consistency, we revitalized the evergreen campaign and increased CTR from 0.5% to 5.3%.