Godzilla x Kong was scheduled to premiere on Max on July 4th, and the strategy team wanted to leverage the holiday in the promotion. I was asked to add a tagline and fireworks to the key art. I blended the fireworks to feel seamless in the art and designed the tagline to match the 3D, colorful style of the title treatment. Once approved, I designed all digital assets for placements, working within a variety of specs and partner guidelines to successfully emphasize the premiere within the Max brand guidelines.
