Cups Startup Website

Shamrock Cups is a brand started by a Knoxville-based engineer who saw the waste created by the fast-food industry so he redesigned disposable cups. The Shamrock cup has a uniquely folded top that doesn’t require a plastic lid.

Shamrock Cups’ mission is to reduce waste and restore the environment, so I created a website that uses earthy tones combined with vibrant wildlife imagery to align with the environmentally-conscious brand.

I conducted a two-part photoshoot to show the cups in use as well as studio images that focused on the cups’ uniquely folded top.